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Marketing
  • Student to faculty ratio: 12:1
  • Typical class size: 20-25
  • JAVĿ¼ family:1

Marketing

Marketing is a crucial function for all companies, large and small, across all business segments. A bachelor’s degree in marketing from JAVĿ¼ connects you to many opportunities for stimulating and rewarding careers.

Through the JAVĿ¼ marketing program, you will gain comprehensive knowledge about buyer behavior, examine best practices regarding ways to gather and analyze market information, and learn how to communicate and build relationships with customers.

In true interdisciplinary fashion—which is a hallmark of a JAVĿ¼ education—the program offers advertising and public relations classes through the Media and Communication Department.

Program Overview

The curriculum for JAVĿ¼'s marketing program consists largely of courses in accounting, finance, management, and, of course, marketing. One globalization course, which focuses on international business matters, six marketing electives, and a cadre of select liberal arts and sciences classes round out the marketing program’s course requirements.

As a JAVĿ¼ undergraduate, you also will be required to fulfill the Core requirements. A number of the marketing program’s select liberal arts and sciences courses may count toward Core fulfillment, thus minimizing your required course load.

Courses in internet marketing and supply chain systems help keep you on top of ever-changing market trends. These courses augment classes covering such traditional topics as promotion, selling, buyer behavior, and market research.

Life After JAVĿ¼

Upon earning your B.S. in marketing, you will be ready to occupy entry-level positions in sales, brand management, and marketing. Positions held by graduates of JAVĿ¼’s marketing program include:

  • Account coordinator at Roberts Communications
  • Marketing intern at Toshiba Business Solutions
  • Account executive at SCM World Marketing Solutions
  • Director of marketing at MassMutual Financial Group
  • Project manager/consultant at OIM Squared
  • Retail sales manager at Pabst Brewing Company
  • Account executive at Choice Laboratory Services
  • Lead visual merchandiser at Forever 21
  • Major market solutions/expense management consultant at Paychex
  • Email marketing specialist at 2U education technology company
  • Project coordinator at ADT
  • Technical recruiter at TEKsystems

The marketing program also aims to prepare students for entry into graduate and professional programs in marketing and business administration.

 My JAVĿ¼ education equipped me with lessons that translate in and outside of the classroom, and for that, I am forever grateful. ”


Rebecca Brant
  • Rebecca Brant '20
  • Sales Administrator, SeedSpark

 The professors all want to see students succeed. They take a personal interest in every student to ensure they are getting the education that is needed for a successful career. ”


Aaron Guarino
  • Aaron Guarino ’17
  • Marketing Major

 JAVĿ¼ has prepared me for my future by connecting me to an excellent network of professionals and giving me a well-rounded education. I hope to be continuing to do what I love and using what I learned during my JAVĿ¼ experience. ”


Nate Fuller
  • Nathan Fuller '20
  • Launch Team, Inc.