Become a strategic communication professional by enrolling in JAVĿ¼'s public relations program.
Through writing, design, research, and strategy, you will learn to develop public relations campaigns, work with media professionals, and create messages with text, video, graphics, and sound for traditional and social media.
Our small class sizes allow for personalized attention in a liberal arts setting. The University's proximity to downtown Rochester, NY provides access to multiple internships, class partnerships with local businesses and nonprofits, and frequent networking opportunities.
The public relations curriculum helps you develop the skills needed to create professional messages that inform, persuade, and entertain.
The program emphasizes traditional and emerging communications through writing and digital media. Business strategies and methodologies are incorporated into required and elective communication courses. Classes in economics and marketing are also integrated into the course mix.
Program requirements include a series of fundamental courses in communication and business as well as more in-depth exploration of specific media-related areas with a professionally-oriented capstone and the opportunity to complete up to four internships.
Studying Public Relations
Life After JAVĿ¼
With a B.S. in public relations, you'll be prepared for strategic communication careers with roles such as:
- Public relations specialist
- Media relations coordinator
- Communications facilitator
- Public relations manager
- Content strategist
- Digital and web communications specialist
- Social media specialist